FASHION
Goodfellow & Co, Redefining Everyday Men’s Fashion
Looking sharp doesn’t have to mean sacrificing comfort, or breaking the bank. Goodfellow & Co, Target’s in-house menswear brand, achieves the perfect balance of style, comfort, and affordability. This guide explores what sets it apart, the hallmarks of its collection, and how it’s redefining everyday fashion for men.
Whether you’re looking to refresh your wardrobe or find quality staples, you’ll learn about the brand’s approach to craftsmanship, key product offerings, quality standards, and why it’s resonating with men everywhere.
What is Goodfellow & Co?
It is a menswear brand launched by Target in 2017. Aimed at providing high-quality, affordable clothing, the brand is known for its versatile, modern essentials. From everyday staples to polished basics, it makes it easy for men to create outfits that work both in and out of the office.
Key facts about Goodfellow & Co:
- Target Audience: Men looking for effortless, well-fitting, and affordable wardrobe essentials.
- Core Values:
- Accessible pricing.
- Durable, modern designs that prioritize comfort.
- Versatility for various lifestyles, occasions, and personal styles.
Why Goodfellow & Co Stands Out
Goodfellow & Co differentiates itself in an increasingly saturated menswear market by focusing on three simple but effective elements:
- Stylish Yet Practical Designs
Every piece is designed with style and functionality in mind. It ensures its clothes are not only on-trend but also easy to wear. Their commitment to neutral tones and timeless cuts means the pieces seamlessly integrate into any wardrobe.
- Affordable Quality
High style often comes with a hefty price tag, but It flips the script. They provide premium fabrics and attention to detail at prices accessible to most shoppers. This balance between quality and affordability is rare in modern menswear.
- Modern Fit for Every Body Type
Goodfellow & Co puts emphasis on inclusive sizing and modern fits. Their approach ensures that shirts, pants, and jackets flatter different body types while remaining comfortable.
Key Categories in the Goodfellow & Co Collection
Goodfellow & Co offers a carefully curated lineup of men’s apparel. Here are the standout categories:
1. Tops
From casual tees to dressy button-downs, it has tops for every occasion. Available in soft, breathable fabrics, these tops are designed to be wardrobe staples.
Popular options:
- Crewneck T-Shirts (short and long sleeve): Comfortable and made from premium cotton blends.
- Henleys for versatile layering.
- Oxford Shirts in neutral shades for smart-casual looks.
2. Bottoms
Their pants and shorts prioritize comfort without compromising on appearance.
Options include:
- Chino Pants (available in slim and athletic fits): Ideal for office wear or casual weekends.
- Stretch Jeans with a tailored cut and extra flexibility.
- Everyday Shorts in soft, durable fabrics for warmer days.
3. Outerwear
For cooler months or polished layering, Goodfellow & Co’s outerwear has you covered.
Key outerwear pieces:
- Denim Jackets for a timeless, rugged look.
- Bomber Jackets in sleek, versatile styles.
- Affordable, well-insulated parkas for winter.
4. Loungewear
Goodfellow & Co excels in blending style with at-home comfort. Their loungewear includes plush sweatshirts, hoodies, and joggers, making it easy to stay cozy while still looking put-together.
5. Accessories & Footwear
Complimenting their apparel, Goodfellow & Co offers accessories like backpacks, belts, and socks, as well as versatile sneaker designs.
The Quality Promise
Every piece of Goodfellow & Co clothing showcases attention to detail and smart engineering. The brand utilizes innovative materials like blended fabrics for stretchability, wrinkle resistance, and durability. Cut-and-sew techniques ensure better fits and increased comfort.
- Examples of Quality Features:
- Shirts styled to prevent untucking while you move.
- Pre-shrunk pants that retain their fit after multiple washes.
- Fade-resistant dyes for pieces that wear well over time.
Sustainability Efforts
Goodfellow & Co has also taken noteworthy steps towards sustainability. Several selections, particularly in their denim range, use eco-conscious materials and water-saving manufacturing processes.
Who Likes Goodfellow & Co?
Goodfellow & Co has carved a spot in the wardrobes of young professionals, students, and men redefining their personal style. The brand’s wide-ranging appeal comes from:
- Basics that fit all lifestyles.
- Transparent quality for affordable prices.
- Versatile design perfect for mixing and matching.
Creating Your Goodfellow & Co Capsule Wardrobe
If you’re building a functional, minimal wardrobe, Goodfellow & Co is a great starting point. Here’s how to create your capsule wardrobe with essentials from the brand:
- Start with Tops:
- Buy versatile options like crewneck tees and button-downs to mix and match effortlessly.
- Invest in Bottoms:
- Grab neutral chinos in khaki, navy, and grey for maximum flexibility.
- Layer with Outerwear:
- Choose one light jacket (like a bomber) and one heavier coat for varying seasons.
- Add Accessories:
- Include a matching belt, simple sneakers, and a sturdy backpack.
Once you purchase a few key items, you’ll find it easy to mix and match them for work, weekends, or nights out.
Where to Shop Goodfellow & Co
Currently exclusive to Target stores and Target’s online shop, you can browse the full Goodfellow & Co collection on Target’s website. It’s also worth keeping an eye out for seasonal sales and promotions to snag some of their quality pieces at even better prices.
Transforming the Way Men Dress
Goodfellow & Co has redefined men’s fashion with accessible pricing, timeless designs, and practical fits. For men seeking to break free from fast fashion and invest in enduring style staples, this brand stands out. Next time you’re in the market for everyday clothing you’ll love to wear, consider giving it a try.
With so many versatile, high-quality options, finding your signature style starts here.
FASHION
A Sparkling Guide to Brighton Jewelry
Brighton jewelry is a treasure trove of charm, elegance, and creativity that has become a favorite for style enthusiasts around the globe. Every piece tells a story—whether it’s a delicate bracelet adorned with intricate charms or a bold statement necklace that turns heads. But what makes Brighton jewelry so special? And how can you infuse it into your unique style?
If you’re a fan of timeless accessories or looking for ways to elevate your everyday wardrobe, this guide explores why Brighton jewelry deserves a place in your collection. From its handcrafted designs to tips for styling and care, we’ve got everything you need to know.
What Makes Brighton Jewelry Unique?
Brighton jewelry isn’t just about accessorizing; it’s about storytelling. Each piece is thoughtfully crafted with a blend of intricate artistry and high-quality materials. Here’s what sets Brighton apart:
1. Handcrafted Elegance
One of the hallmarks of Brighton jewelry is its attention to detail. Each piece is meticulously designed and crafted by artists who focus on creating wearable works of art. This handcrafted touch ensures that every bracelet, necklace, or pair of earrings is a masterpiece.
With hand-etched patterns and unique artistic elements, these pieces stand out from mass-produced accessories. Imagine wearing a cuff bracelet with delicate floral designs that feel as if they were etched just for you!
2. Unique Themes and Collections
From timeless hearts to intricate floral patterns, Brighton designs are often inspired by universal themes of love, friendship, and nature. Their collections reflect the diverse tastes of jewelry lovers. Love vintage styles? The “Timeless Romance” line is perfect. Looking for modern minimalism? Their sleek designs offer something versatile for every mood.
Each collection feels like a little capsule of creativity. Plus, many Brighton pieces incorporate subtle nods to history or personal connections, making them ideal for heartfelt gifts.
3. Quality You Can Count On
Brighton ensures longevity in their pieces by using high-quality materials like fine silver plating and Swarovski crystals. While the jewelry is luxurious, it’s also sturdy, built to withstand everyday wear while keeping its shine intact. That’s what makes them such reliable companions for your wardrobe.
What Types of Brighton Jewelry Can You Explore?
Brighton’s wide range of accessories means there’s something for everyone. Here are some categories worth exploring:
1. Bracelets
Looking to add just a hint of sparkle? Brighton bracelets are versatile enough for both office wear and casual weekend outings. Their charm bracelets, in particular, are a crowd favorite. You can mix and match charms that reflect your life’s milestones—graduation, travel, or even your love for pets. It’s like wearing your story on your wrist!
2. Necklaces
Brighton necklaces are where sophistication meets fun. Whether you prefer a dainty chain for layering or a bold, dramatic statement piece, their designs cater to all preferences. Their reversible necklaces, offering two different looks in one, are every jewelry lover’s dream.
3. Earrings
From playful hoops to timeless studs, Brighton earrings are designed to frame your face beautifully. Many of their earrings feature intricate detailing, like hand-engraved patterns or tiny crystal embellishments.
4. Rings
For those who want a ring that’s more than just an accessory, Brighton has you covered. Their rings often feature unique textures, delicate designs, and just the right touch of sparkle to catch attention.
5. Bags with Jewelry Accents
Yes, even Brighton’s handbags are adorned with jewelry-inspired elements! With charms, buckles, and unique artistic details, they’re wearable art from head to toe.
Styling Tips for Brighton Jewelry
Brighton jewelry is all about versatility and making a statement. Here’s how to incorporate it into your wardrobe effortlessly:
1. Layer Like a Pro
Layering is in, and Brighton necklaces make it easier than ever. Pair a shorter, chunky statement piece with a longer, minimalist chain for a chic and modern look.
2. Match (or Mix) Metals
Brighton’s silver-plated jewelry pairs beautifully with other metals. Mix gold and silver for a trendy, fashion-forward style, or stick to one tone for a more refined, classic vibe.
3. Add Charms for Personality
Brighton’s bracelets and charm accessories allow for endless creativity. Choose charms that reflect your personal milestones or simply ones that spark joy. Pro tip: balance a few bold charms alongside simpler ones to keep the look cohesive.
4. Perfect for Casual or Formal
Brighton’s designs easily transition from day to night. Pair sparkling stud earrings with a blazer for a polished office look, then swap them for dangling crystal earrings before your dinner date.
5. Rely on Themes
Since Brighton often draws inspiration from nature, love, and travel, you can coordinate your pieces with their themes. Love blooms? Select floral earrings to pair with a floral midi dress for that elegant garden party vibe.
How to Care for Your Brighton Jewelry
To keep the charm of your Brighton jewelry alive for years to come, follow these simple tips:
- Store Smart: Keep your jewelry in a cloth pouch to avoid scratches and tarnish.
- Clean Gently: Use a soft cloth to polish pieces and remove any dust or oil.
- Avoid Water: Water and chemicals can dull the shine, so remove your Brighton pieces before swimming, showering, or using cleaning products.
With the right care, your Brighton jewelry will keep shining as bright as the day you bought it!
Why Brighton Jewelry is More Than an Accessory
Brighton jewelry isn’t just jewelry—it’s a celebration of life’s special moments. Whether you’re marking a personal milestone, refreshing your style, or looking for that perfect gift, Brighton pieces help you carry beauty and individuality wherever you go.
But don’t just take our word for it—explore the charm of Brighton jewelry and see what speaks to you. Whether it’s a charm bracelet that tells your story or a statement necklace that turns heads, the possibilities are endless.
FASHION
Old Money Style: The Timeless Fashion Trend Making a Comeback
Old Money Style is having a major moment. There’s an unspoken elegance about this aesthetic—think classic silhouettes, muted tones, and items that exude sophistication without being flashy. It’s the epitome of understated luxury, and its resurgence in fashion has everyone rethinking the mantra “less is more.”
But how do you define Old Money Style? Why is it trending, and how can you weave elements of this aesthetic into your wardrobe? Stay with us, and we’ll walk you through the essentials of this timeless trend so you can channel your inner Grace Kelly or Ralph Lauren muse effortlessly!
What is Old Money Style?
Old Money Style, also known as quiet luxury, whispers where others shout. This aesthetic leans into classic, immaculate fashion choices designed to look polished yet subtle. It embodies the elegance of generational wealth, rooted in timeless quality rather than fleeting trends. Think wardrobe staples like tailored blazers, cashmere sweaters, loafers, and pearl accessories. The charm lies in the details, where craftsmanship and fit reign supreme.
This style draws inspiration from icons like Audrey Hepburn, Jackie Kennedy Onassis, and Carolyn Bessette-Kennedy. It’s the refined yet relaxed air of Polo matches, yacht clubs, Ivy League campuses, and country estates captured in a single look.
If 2023’s maximalist “rich-girl-aesthetic” had you browsing bold logos and flashy designs, Old Money Style is the antithesis—a return to quiet elegance.
Why Is Old Money Style Trending Now?
Old Money Style’s revival comes at a time when people are craving timelessness. The world of fashion moves incredibly fast, with new trends dominating every season. Quiet luxury, however, offers an antidote. It’s all about buying fewer, higher-quality items and focusing on style that lasts.
Additionally, TV shows like Succession and Gossip Girl (reboot included) have glamorized this aesthetic. Characters from these shows perfectly capture that “old money” vibe we now associate with generational wealth and exclusive worlds of tailored perfection.
Finally, there’s a growing push for sustainable fashion, and Old Money aligns perfectly with this. Instead of cycling through affordable, fast fashion, shoppers are turning to key investment pieces that stand the test of time—and look incredible year after year.
How to Master the Old Money Style
Excited to try out Old Money Style? Here are six steps to elevate your wardrobe with this elegant aesthetic:
1. Stick to a Neutral Color Palette
Old Money Style starts with the foundation of understated tones. Classic whites, navy blues, creams, and shades of beige are your go-to colors. Add a subtle pop with pastels or muted greens and burgundy for visual interest.
This palette creates a sense of calm, sophistication, and restraint—ideal for curating an Old Money wardrobe that feels cohesive and effortless.
2. Invest in Timeless Staples
Forget flashy trends. Choose high-quality, versatile basics instead. Key pieces include:
- Tailored Blazers: A well-fitted blazer in navy or black complements almost everything in your wardrobe.
- Classic Trench Coats: A beige trench is a quintessential staple of wealth and sophistication.
- Crisp White Shirts: Opt for soft, well-structured material that screams quality.
- Cashmere Sweaters: Luxe, soft cashmere is perfect for layering over collared shirts.
- Wide-Leg Trousers: Made from premium fabrics like wool or linen, they create a chic silhouette.
- Loafers or Ballet Flats: Comfortable and timeless, perfect for exuding a relaxed elegance.
Old money isn’t about quantity; it’s about quality. Make every piece count.
3. Focus on Tailoring
Fit is everything. A blazer that’s too big or trousers that pool around your ankles? That doesn’t say luxury—it says careless! Old Money Style demands precision in tailoring. A clothes item should look as though it’s made just for you.
If you love second-hand shopping or thrift-store finds, tailoring is the secret weapon that transforms pre-loved items into polished looks, with minimal waste.
4. Choose Accessories Wisely
Old Money Style is all about sophistication, which translates to quiet, elegant accessories like:
- Pearl or diamond stud earrings
- Minimalist leather bags (preferably in neutral tones)
- Statement watches with leather or understated metallic bands
- Silk scarves in classic patterns
- No-logo sunglasses in classic shapes (think wayfarers or aviators)
Avoid excessive jewelry or ostentatious logos—less is always more.
5. Focus on Fabrics and Materials
The type of fabric plays a massive role in quiet luxury. Natural, premium materials like wool, silk, linen, cashmere, tweed, and leather are non-negotiables. They drape well, age beautifully, and add depth to your outfit without shouting “look at me.”
When in doubt, think, Would this feel appropriate for a holiday in the Hamptons or a private estate in the English countryside?
6. Grooming and Details
Polish applies beyond your clothes. Characters exuding the Old Money aesthetic are always immaculately groomed:
- Buttery soft skin (hello, St. Ives moisturizer)
- Subtle makeup with neutral tones
- Hair pulled into shiny ponytails or chic low buns
Attention to grooming conveys effortlessness without trying too hard. The power of an immaculately clean pair of white sneakers or trim facial hair goes a long way, too.
Old Money Style Icons and Inspiration
Looking to infuse inspiration into your wardrobe choices? Here’s where to start:
Pinterest Boards
Craft the ultimate vision board with Old Money-inspired snapshots of summer homes, Polo matches, and images of Ralph Lauren runway looks.
Instagram Accounts
Follow pages like @oldmoneyaesthetics or @luxuryarchive for a daily dose of timeless elegance.
Movie Characters
Watch The Great Gatsby or slo-mo style scenes from Succession for a cinematic deep-dive into generational grandeur. Pause for close-ups on crisply tailored suits and creamy silk slip dresses.
Why Old Money Style Matters
Old Money Style transcends fleeting fashion trends. It champions:
- Sustainability: Consumers shifting from fast fashion to enduring luxury.
- Artistry: A nod to craftsmanship versus mass production.
- Confidence: Understated elegance conveys self-assurance that trend-chasing can’t.
Adopting Old Money Style is more than a fashion statement—it’s committing to a philosophy of timelessness and authenticity in how you present yourself.
Make It Your Own
You don’t need a trust fund or weekend yacht trips to rock Old Money Style. Whether you’re pulling inspiration from old family photos, investing in your first luxury trench coat, or visiting consignment stores for unique treasures, this aesthetic welcomes creativity and personal expression.
Want to further refine your aesthetic? Start small—an elegant blazer, pearl earrings, and a crisp white shirt are all you need to begin your foray into quiet luxury.
Remember, it’s not about pretending to have Old Money. It’s about adopting a timeless style that reflects who you are today.
FASHION
The Return of JNCO Jeans and How They’re Shaping Fashion’s Comeback Culture
If you were growing up in the ‘90s, chances are you couldn’t walk through a mall or a skatepark without spotting a pair of JNCOs. With their signature ultra-wide legs and bold, often graffiti-inspired designs, JNCO jeans became a defining fashion statement of the decade. Now, over 20 years later, they’re making a comeback—but not just as a nostalgic throwback. JNCO is now shaping the narrative around fashion trends, self-expression, and the cyclical nature of style.
This blog explores the resurgence of JNCO jeans and what it tells us about today’s fashion landscape. From their origins to their modern-day revival, we’ll take a deep dive into how this iconic brand went from cult favorite to a trending force yet again.
The JNCO Origin Story
JNCO, short for “Judge None, Choose One,” was founded in 1985 by Moroccan-born brothers Jacques and Haim Revah in Los Angeles, California. With a vision to disrupt the skinny, preppy aesthetics that dominated the ‘80s, JNCO debuted with bold, oversized designs that quickly gained traction in underground subcultures like skateboarding, raving, and hip-hop.
But their pièce de résistance, the wide-legged jean, didn’t hit its stride until the mid-’90s. Some of their most popular styles featured leg openings that exceeded 20 inches, like the now-iconic “Mammoths.” Add in embroidered logos and oversized pockets, and you had a recipe for rebellious, in-your-face fashion.
What really set JNCO apart wasn’t just the size of their jeans; it was what they represented. JNCO became a symbol of individuality, counterculture, and rejecting mainstream norms.
Why Are JNCO Jeans Making a Comeback?
Over the last few years, fashion has fully embraced the concept of “what’s old is new again.” Gen Z and millennials have played a major role in reviving trends from yesteryear, from tie-dye and platform sneakers to bucket hats and baggy silhouettes. JNCO jeans fit perfectly into this narrative for several reasons.
1. Nostalgia Drives Modern Trends
Just like vinyl records and Polaroids, JNCO brings a sense of nostalgia to both millennials who grew up wearing them and Gen Z consumers rediscovering them for the first time. The cultural obsession with the ‘90s and Y2K aesthetics makes items like JNCO jeans irresistible to today’s fashion-forward crowd.
2. Streetwear Meets High Fashion
Loose, oversized clothing has firmly entrenched itself as one of today’s biggest streetwear trends. High-fashion influencers like Balenciaga, Vetements, and Off-White have also embraced oversized silhouettes, blurring the lines between streetwear and designer fashion. JNCO jeans fit seamlessly into this cultural moment.
3. Self-Expression is the New Trend
More than just a pair of pants, JNCOs have always symbolized freedom of expression. With customizable and bold embroidery, unique designs, and larger-than-life fits, the jeans are perfect for a younger generation gravitating toward individuality over conformity. For them, JNCO represents more than denim—it represents self-expression in its rawest form.
The Modern JNCO Collection
Today’s JNCO jeans have evolved while staying true to their roots. The brand has introduced a new generation of wide-legged denim, modernizing their designs to align with current trends without losing their cult appeal.
Updated Features of JNCO Jeans
- Sustainable Materials: Many new JNCO collections are made with eco-friendly fabrics, reflecting a growing consumer demand for green fashion.
- Versatile Fits: While the signature 20-inch “Mammoth” legs are still part of the lineup, JNCO now offers more wearable options tailored for today’s streetwear enthusiasts.
- Modern Denim Washes: Acid-wash and distressed options give the jeans an edgy, contemporary look.
- Collaborations: JNCO has partnered with streetwear brands and artists, merging their iconic ‘90s aesthetic with modern-day fashion influences.
How to Style JNCO Jeans Today
Want to hop on the JNCO trend but unsure how to style these bold, oversized jeans? Here are a few key ways to make them work for today’s fashion landscape.
1. Keep it Casual
Pair your wide-legged JNCOs with a fitted crop top or a slim graphic tee to balance the larger proportions. Add chunky sneakers to complete the look.
2. Mix and Match Eras
Combine your JNCOs with a vintage leather jacket or modern bomber for a fresh take on blending Y2K nostalgia with contemporary style.
3. Go All-In on Streetwear
Layer an oversized hoodie with an open flannel shirt. Add a bold beanie and retro sunglasses for the ultimate Gen Z-inspired streetwear ensemble.
4. Dress it Up (Yes, Really!)
For a high-fashion vibe, tuck a fitted blouse into your JNCO jeans and finish the look with pointed-toe boots. Who says wide-leg jeans can’t be chic?
What JNCO Teaches Us About Cyclical Fashion
The return of JNCO jeans underscores the cyclical nature of fashion. Trends that were once laughed at or labeled as “outdated” eventually find their way back into the spotlight, often with a modern spin. But beyond being a symbol of the latest throwback trend, JNCO’s revival serves as a reminder of fashion’s capacity to represent deeper values like individuality and creativity.
The brand’s resurgence also highlights a growing rejection of restrictive, polished aesthetics in favor of clothes that prioritize comfort and self-expression. This shift is especially resonant in a world hungrier than ever for authenticity.
Why JNCO’s Comeback Matters
JNCO jeans aren’t just some passing trend—they’re a cultural statement. Their return signals a shift toward honoring individuality, celebrating the past while shaping the future of fashion. As younger generations grapple with increasingly complex identities, timeless symbols like JNCO jeans provide a familiar yet exciting canvas for self-expression.
Whether you’re dusting off an old pair from the back of your closet or grabbing a brand-new pair online, one thing’s for certain—JNCO jeans are back, and they’re here to make a statement.
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