4.6 Billion Dollar Candy Giant The Hershey Co. has filed a Federal Trademark Infringement Lawsuit against our Los Angeles based company 313 Merchandise over two t-shirt designs parodying the logo for Milk Duds, where the name “Milk” was changed to MILF and a design where the word Reese’s was changed to Feece’s.
It has been over 2 years now since 313 Merch first received a Cease & Desist letter from Hershey’s Attorney asking us to stop selling our 2 designs mocking there infamous Milk Duds & Reese’s Peanut Butter cups. We immediately complied to their demands and removed all alleged infringing merchandise from our site. Hershey’s strong arming tactics continued and has now snow balled into a multi million dollar trademark dilution lawsuit against our t-shirt business. We now since have changed our direction of designing funny shirts. 313 Merch basically has said goodbye to The T-Shirt Parody world of twisting corporate trademarks into our own form of humorous art we once loved to create.
Many small business companies like our own are served frivolous lawsuits across America everyday. Corporate lawyers are constantly searching the web looking for potential money makers and abusing there rights to protect there trademarks by using such Cease & Desist techniques and intimidation. America’s small business owners are being taken to the cleaners by trial lawyers and lawsuit abuse is running rampant across our civil courts systems. Hershey’s Chocolate do not find any humor in anything that resembles or pokes fun at their chocolate empire. They are currently seeking judgment against other companies like the Women’s Maternity Wear “MILK DUDZ” , a lawsuit against Vendomatic Inc. for there parody sticker of York Peppermint Patties “DORK”, a shirt parody of Hershey’s Kisses, and most recent case for parodying the packaging of many of Hershey’s famous candies. Marijuana Laced Candy.
There is one institute that is fighting for your rights as a small business owner.